Butlins – Extension and Refurbishment Project

For over 24 years we have been working in partnership to improve their resorts and help them achieve their mission of giving guests a great time, with memories that last a lifetime.

Three original Butlins resorts provide the perfect place for British families to relax and unwind. Through innovating and improving their facilities, they continually welcome back over 1.5million guests per year to enjoy the Redcoat experience. 

This project required the construction of an extension as well as internal refurbishment works and hard and soft landscaping. All works had to be completed within a 12-week programme so as not to affect revenue in the Easter holiday period.

Jan 2016 - March 2016

Duration of the contract


Value of the contract

Bognor Regis

Location of the contract


Cost savings made against tendered price

The Project

This project was challenging for us as it required three aspects of work to be completed within a tight 12-week deadline. We rose to the challenge and our in-house team in Southampton was ready to start on site within two weeks. 

The first aspects was the internal refurbishment of 36 number two and three-bedroom apartments which included:

  • Electrical
  • Plastering 
  • Kitchens
  • Bathrooms 
  • Flooring 
  • Decoration 

The second aspect of the project was to create an exciting new new reception area for the Atlantic Bay Village. This required the construction of a new extension including:

  • Mechanical and Electrical installations
  • Steelwork / Cladding
  • Double glazed aluminium curtain walling and doors
  • Single ply roof covering

Lastly, landscaping to associated areas was required including:

  • Ground works in preparation for the new extension
  • Planting of trees and shrubs to create ‘green’ areas around the resort. 

Our Solution

Prior to starting on site, we worked with our supplier and subcontractors to plan the launch and schedule the works to meet the client’s Easter deadline. 

During this stage, a critical problem was highlighted. The furniture that Butlin’s required was bespoke and all had to match. The order was too much for one supplier to cope with alone. Our Procurement Team worked with our trusted supply chain to find a few that could work together to hit the delivery target. 


As one issue was resolved, another was brought to our attention. Due to the steel-work designer submitting plans later than expected, there was a 4-week delay to the steel-work extension. To counteract this issue, our surveyor measured the glazing and pre-ordered prior to the steelworks being complete which bought us back some time. 

Due to the experience, forethought and technical capacity of our team, the glazing panels were accurately measured and fitted. We accommodated the 4-week delay and finished just in time for the easter holidaymakers to swarm the resort. 

The Results

The client was overjoyed we completed the works on time even with delays and changes to the specification.

The client was also delighted that we supported their commitment to re-invest in the local by community by using local suppliers on the project. We liaised with the local council to find out approved suppliers we could use on the project. We produced a document for the Council and Butlins, once works were completed, to show the suppliers we used, and the value of the works/services allocated to them for use in their social value publications. 

During the works, there were multiple additions and omissions to the original specification. This posed a challenge as we wanted to help the client stick to their original budget. To address this, we suggested alternative materials to use which would save money while meeting the high-standards that Butlins required. 

By suggesting and testing alterantive materials and other cost saving initiatives,  we saved Butlins a staggering £150,000 against our original tendered price. 

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